Lexicon Gulf – A simple rule for getting more business from your website

In Internet Marketing on January 3, 2013 at 9:19 pm

When I was carrying out research for my Omniserve Feasibility Study ( http://www.eoincostello.ie/web-design-by-omniserve.html  ) I put time into trying to understand user behaviour online and why people behave the way they do when searching for products and services.

I had some interesting findings about what I term “The Lexicon Gulf” – the big difference between what people search for and what you are selling.

Here are some slides to explain it and how you can get a lot more business for your website by following a couple of simple rules –  Lexicon Gulf and user behaviour online


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: