eoincostello

Exit Plans – Becoming a bolt on acquisition – Postrank example

In Advice for Start-ups on June 6, 2011 at 3:43 pm

One exit plan is to build your technology in the path of the potential development plans of one of the big guys (note – this can go wrong just as often as it goes right). A good example Postrank – according to Read Write Web with Postrank you plug in any RSS feed to the system and it scores each post in that feed by the relative number of comments, inbound links, mentions on Twitter, saves on Delicious and other social media metrics. Then you can subscribe to a filtered feed of just the 10% most-discussed items in any feed. It’s magic, it’s gold and it’s all too often unappreciated. Unfortunately, the company hardly focuses on that aspect of its business anymore. This deal could go one of two ways, very good or very bad, not just for Postrank but for its users and users of the entire social Web.

See http://www.readwriteweb.com/archives/google_acquires_postrank_a_fork_in_the_road_for_th.php

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