eoincostello

Go to market strategy

In Advice for Start-ups on May 30, 2011 at 7:25 am

“Market size is irrelevant – anyone who says “it’s a billion dollar market so if I can just get 1% we’ll all be rich” should be shot on sight. Large markets mean low barriers to entry and high competition – no thanks! Niche market domination please”

Thanks to http://www.rocketwatcher.com/blog/2009/06/vc-pitch-template.html

Saying we will gain 1% of such and such a market work hundreds of millions is not a strategy, it is an aspiration. Hope is not a strategy and a plan based on such an aspiration lacks the mechanics for making a serious go of the business.

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